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Keep up to date with the latest online developments and how they affect your business.

Google handicaps organic data

Today’s announcement from Google that is to stop providing certain organic data (most importantly the search phrase) is a blow to those responsible for small business marketing who wanting to develop a data driven organic keyword strategy but don’t have the resources to hire expertise. In a seemingly […]Discover more

56% of SME’s don’t have a YouTube presence

SME’s awareness of social media as a channel to their customers continues to rise. This inforgraphic (based on US research) show the growth of several individual platforms an interestingly highlights both the awareness of business owners as well as the implementation. It’s unsurprising that awareness of small […]Discover more

UK Mobile internet use nearing 50%

Mobile browsing continues to increase according to the latest monthly ONS survey.  The survey of 1800 adults found that over 45% of respondents connect to the internet from a mobile device.  This was substantially higher within the younger age group with 71% of 16-24 yr olds connecting on the […]Discover more

Twitter use doubles across European business leaders

The increase in the use of social media among senior European executives is evidenced again today by the latest survey from CNBC. Twitter usage across this group has risen to 61% of respondents, however there is still a lack of certainty at the board level as to […]Discover more

Google is getting serious about paid backlinks to your site

Google for a long time has specifically addressed site it felt were in breach of it's guidelines. This has included delisting sites that are selling links for the purpose of manipulating 'page rank' to influence search results.  Recently, a number of site owners have received a mail […]Discover more

UK Social Media Engagement Infographic

This infographic created from statistics gathered by the Google Internet stats tool shows the numbers of people in the UK engaging with social media and social networking sites. The year on year growth in penetration of Internet access continues to support in other social tools. This adoption […]Discover more

Article: Facebook Pages Attract Online Shoppers to Retailer Sales and Promotions Compete Online Shopper Intelligence Study Examines Role of Facebook in Retail

Statistic from Compete show Facebook is becoming more important in customers buying decisions. As more and more companies develop their Facebook presence as a hub for customer engagement, this pattern reinforces itself.  Facebook gives businesses an unparalleled opportunity to share information with customers especially if  they deliver […]Discover more

Article: Google Public Policy Blog: Me, Myself and I: Helping to manage your identity on the web

Google promotes the 'About Me' feature of it's profile tool as a way to see how others see you online. This is useful for business owners who may have a strong individual association with their business or where their brand is more personality than corporate.  As Google […]Discover more

Descriptive Terms appear in Local Search Results

As Google continues in its quest to deliver the most useful results as quick as possible, it today rolled out ‘Descriptive Terms’ in local search results (in Google Maps) across the US & UK. Descriptive Terms are designed to give users a more interactive way of reviewing […]Discover more

Effectiveness of online reviews

More data from Nielsen on the effectiveness of online recommendations. Though US based, the numbers historically are broadly comparable to UK figures.One of the most important factors for local businesses is the credibility consumers give to recommendations. For a long time consumers became more siloed as they […]Discover more

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