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Kids Today: How the Class of 2011 Engages with Media

Nielsen's recent post on the class of 2011 highlights how kids today interact with media. 

As these are your customers of tomorrow, it's important to take note. Yes they'll probably spend less time watching video once they get a job, but having grown up with it, the kids of today are guaranteed to continue to engage with video in years to come. 

Video is becoming more accessible to business owners and should be part of your marketing plan.


Kids today:

Are the Heaviest Mobile Video Viewers: On average, mobile subscribers ages 12-17 watched 7 hours 13 minutes of mobile video a month in Q4 2010, compared to 4 hours 20 minutes for the general population.

http://blog.nielsen.com/nielsenwire/consumer/kids-today-how-the-class-of-2011-engages-with-media/

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